Yes we are continuing our series on BRANDING.

In order to make my business identify as strong as possible I have to define what my brand is, set goals for it, and then come up with a marketing strategy based on reaching those goals.

My example with Raptor Domes Kits™ says my brand of dome kits are going to withstand tremendous weather scenarios like Category 5 hurricanes, T4 tornados and mid level Richter scale earthquakes. Ours will be standing as opposed to those fragments of rectangular and square house pieces you see on both sides of our Raptor Domes Kit™! So that will be a major factor in our marketing.

So we will be targeting our marketing into the areas that have these weather scenarios especially hurricanes.

Sure their will be some damage but as you see it will be minimal. Also Florida home owners are facing the problem of getting property insurance as several companies have announced they will not longer be insuring especially beach homes!

Since we can turn out the Raptor Domes Kits™ superstructure on our CNC router in approximately an hour and it can theoretically run 24/7/365 you can see how we can set it our goal of at least 5,000 units annually!

A hurricane like Ian that struck the Florida Gulf Coast last year could be used in our marketing strategy along with the announcement of several property insurance companies not further insuring especially beach homes. As I have 50 years of public relations consulting background I will use press releases to especially Florida media. Plus I was an TV investigative reporter in Florida. Finally I grew up on the Florida Atlantic Ocean area of Jacksonville. While a teenager I volunteered for our local American Red Cross during hurricane season and saw first hand the power of hurricanes wind and waves.

More in next post!

Hugh Simpson