I’m sure you have heard of TRIGGERS as mostly on guns. However there are what we call PSYCHOLOGICAL TRIGGERS.

TRIGGERS are described as top of mind or tip of the tongue. For example, fruits and veggies on a TRAY beat out HEALTHY fruits and veggies with COLLEGE students as they associated TRAY with college! That would make total sense!

Here are other TRIGGERS:

EMOTION – when we care, we share

PUBLIC – built to show, built to grow

PRACTICAL VALUE – news you can use

STORIES – information travels under the guise of idle chatter

Hugh Simpson