Yes you are MOST IMPORTANTLY a BRAND just like Coke® or Pepsi®. It is time to start thinking that way!

Here are some ideas that have helped me:

*Everything about my brand needs to be different from my competitors ranging from my name, to my logo, to my customer service, to how I market myself to people, to what the atmosphere of my business is like and then exploit that resulting uniqueness as much as possible.

This is my logo and header for Raptor Domes Kits™. As you see the Raptor is King/Queen of building kits because they withstand Category 5 hurricanes, T4 tornadoes and mid-level Richter scale earthquakes due to being in the dodecahedron geometrical shape, which is the STRONGEST on Planet Earth!

More in next post!

Hugh Simpson